Being aware and mindful of our ecological impact is a core aspect of our community duty. It motivates us to think of better and brighter ways to create a more sustainable future.

We produce our garments with environmental regulations as an imperative, by testing and certifying our products with some of the most recognized ecological controlling labels, by opting for natural and organic fibers that represent a less of a burden to our environment, and by incentivising quality over quantity when it comes to purchasing clothes.

For us, saving water, our planet’s most precious resource, is an imperative. For that, we use a number of different techniques that make a difference.

We often dye with cold pad batch - a method that is estimated to save up to 50% of the water used when compared to conventional dyeing.

We dye with Avitera dyes - reducing water, energy consumption and carbon dioxide (CO2) emissions during the dyeing and washing-off process.

We also dye with natural inks - avoiding the use of chemicals and water contamination, or using different water reduction systems – such as rainwater collectors, machines that can reuse the clean water at the end of the process.

Because we believe in fostering a lasting change in the fashion industry by taking action and reimagining the way we live, work and dress, we have taken active steps to use less, pollute less, and reuse as much as possible throughout our product’s cycle.